2022 Q3
transportation
Ride With Wyatt is a small transportation company operating in the greater Nashville metropolitan area in Tennessee. Their specialized fleet of vans allows them to cater to all kinds of groups, from the family of 5 heading to Dollywood or the rowdy bachelorette group of 8 hopping between every bar in town.
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Starting from scratch, our discovery session helped to uncover the needs of the business. Most importantly, we needed a funnel for ride bookings that fed directly into a calendar, linked to our driver's smartphone. Next on the list were contact forms and, finally, familiarity.
As an older gentleman, my client is not very tech-savvy, so I would need to account for this in the short and long-term. I chose an easy-to-use platform with Wix, and in my design, chose bold text & colors, along with a traditional serif typeface.
Of course a website is great for converting a lead, but leads don't show up out of thin air - especially with how polluted our search engines are. Creating profiles with great copywriting on larger, more established platforms like Google Maps and TripAdvisor would be the best way to increase awareness and drive traffic to the business.
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My first client project was quite the rollercoaster, requiring me to wear many hats at once. I learned a great deal about design, business, and many other real-world concepts. Our completed design featured a booking system with an intuitive user journey, eye-catching colors, and and functionality that accommodates even the most traditional of folk.
